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El Dr. Félix Lossio, docente e investigador de la sección Sociología. Ha publicado el capítulo Brand Peru: Historical context, brand creation process, and renewed challenges and opportunities. El texto forma parte del libro Nation Branding. Concepts, Issues, Practice (3rd Edition), publicado por Routledge: Taylor & Francis Group.
Book Description
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.